TurnMeUp.org is proud to announce that Ian Shepherd has been added as a member of the Board of Directors.

VANCOUVER, WASHINGTON March 25, 2011 -- Founded by Grammy-winning engineer/producer Charles Dye, recording studio owner/podcaster Allen Wagner and alternative indie artist John Ralston,Turn Me Up!™ is a non-profit music industry organization working together with a group of highly respected artists and recording professionals to give artists back the choice to release more dynamic records.

TurnMeUp! has always maintained that it's not their intent to discourage aggressively limited records, they are a valid creative choice for artists. But today, most artists feel they have no option other than mastering their records to be as loud as everybody else's. And when everybody is doing this because everybody else is, who's actually doing it because they want to?

Allen Wagner says, "Ian is a perfect match for our organization. He has been actively advocating bringing dynamics back to popular recordings, both online and offline. Furthermore, his credibility as a professional mastering engineer is a welcome addition."

Wagner continues, "One of Ian's most powerful projects in pursuit of the goal of more dynamic music is his creation of the online event Dynamic Range Day, now in its second year. Together we'll be looking to take this event into the offline world as early as next year."

TurnMeUp! encourages all music lovers to get involved in the support of more dynamic music by visiting both http://TurnMeUp.org and http://DynamicRangeDay.co.uk.

Elbow Wins The 2011 Dynamic Range Day Award For Best-Sounding Dynamic Album

VANCOUVER, WASHINGTON March 25, 2011 -- Today was Dynamic Range Day, 24 hours of online activity raising awareness of the so-called "Loudness Wars", and the effect they are having on the music we listen to.

UK band Elbow won the Dynamic Range Day Award for their new album "Build A Rocket Boys!" because it goes right against the current trend of pushing music onto CD at such high levels that it ends up crushed and distorted, and hard to listen to as a result.

Organiser Ian Shepherd, from UK company Mastering Media and new Board member at TurnMeUp.org says, "Elbow have chosen to ignore the Loudness War 'fairy stories' and keep fantastic dynamic range in their music. It's full of light and shade, of drama and build, and that's a very smart choice. It gives their music more impact and power as a result."

Shepherd continues, "There's this fear in the music industry at the moment that things won't sell unless there's a very high level on the CD, but it's madness. At the end of the day, everyone has a volume control and sets it as they like. Online and radio playback is all evened out too, so it's tragic that music is being mangled for no good reason."

Accepting the award on behalf of the band, Craig Potterm Elbow's keyboard player and producer, said, "It's beyond me why anyone would want to squash their albums the way they do. It's ruining all the hard work that goes into it. I think that dynamics are such an important thing for emotion in music."

Tens of thousands of people supported Dynamic Range Day online this year via Facebook, Twitter and blog posts, with many of them entering a competition sponsored by music technology companies like Solid State Logic, Bowers & Wilkins, and Shure.

Shepherd says, "The Award gives us a chance to shine the spotlight on music which has the courage to be dynamic, and is still successful and popular. We hope many other acts will realise this and follow Elbow's example."

Music lovers are invited to get involved themselves and accept the "Dynamic Range Day Challenge". More information and a full list of nominees for the Award can be found at: DynamicRangeDay.com

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To preserve the excitement, emotion and dynamics of the original performances this record is intentionally quieter than some. For full enjoyment simply Turn Me Up! (www.TurnMeUp.org)

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